How do we create a new Finland?
After a packed week of different Aalto Festival events (), and as part of The Dean's Circle, members of Aalto ARTS faculty and staff met with influential members of society for a discussion about how we might best, Shape The Future through our partnerships and programs.
The event opened with a dramatic take-over of the Media Center鈥檚 LUME first floor soundstage. The room was unrecognizable and showcased over 20 student works including the beautifully designed Aalto ARTS Books and the transdisciplinary CHEMARTS display, that focused on new fibers, textiles, and material processes built hand-in-hand between Aalto chemists and designers.
Following the reception, Dean Anna Valtonen welcomed the crowd and pondered, 鈥渉ow can we best partner to move Finland forward?鈥 It was the perfect set-up to keynote speaker Jan Meyer of Meyer Turku鈥檚 reminder that, "Innovation is everywhere. Design is in everything.鈥 Meyer Shipyard is something of a niche company operating across Finland with stations in Turku, Rauma and Piikki枚 to provide cruise ships with an ever-increasing on-demand and customized product. With 5,500 employees Meyer Shipyard must scale to a network of 10,000 partners to complete the orders as they rise up.
Says Meyer, 鈥渨e can鈥檛 work in a vacuum. We need to work with additional partners across their disciplines to be truly successful鈥. As Meyer discussed the challenges of constant change in the surprisingly dynamic shipping industry he noted the importance design, art and architecture bring to the mix, 鈥渇or the steel worker, the optimized structure is a ship without windows. That obviously wouldn鈥檛 work for a cruise. We need drama and a lobby and of course, windows.鈥
Following the keynote presentation Dean Valtonen shared some numbers. For such a design centric country, Finland 鈥 as it turns out 鈥 has been leaving some opportunities on the table. While exports are flat, the need to provide increased service for an aging population is growing. Leaving a sizable gap. Which leads to the question of how to proactively reclaim ground. While the creative industry in Europe and the United States is growing and a viable option, the real opportunity for Finland is the need for creatives in the non-creative fields at home. This area has been skyrocketing with non-Finnish companies investing in art and design culture enjoying a 22% higher turnover growth overall 鈥 a clear winner for economic improvement in Finland.
Following the Dean鈥檚 comments, Professors Ramia Maz茅, Pekka Heikkinen, Sampsa Hyysalo, and Kevin Tavin discussed their respective areas across the school around the question of, 鈥渉ow do we create a new Finland?鈥 Professor of International Art Education, Tavin explored, 鈥 The we today are a body of networked and interdependent people and things. The new is not some linear notion of progress, but a constant condition of reinvention. It can鈥檛 be discovered or seen. So a new Finland can鈥檛 be based on time, this is more about our horizon line.鈥
Maz茅 concurred, 鈥淔inland is a country in transition. Landscapes and institutions are rooted in old models of society. Artist need to be brave. We need to offer perspective, to be not just on the forefront, but on the far forefront.鈥 Heikkinen joked, 鈥淚t鈥檚 not just about what鈥檚 new, I want to talk about really old things. I want to talk about our dignified timber.鈥 He explained how wood based structures are becoming urban again and how we have a deep need for resources today, not just our forests, but also our young minds.
Hyysalo closed in on the idea of co-creation, 鈥淲e must bring the consumer and the designer into the experience. These things go hand in hand.鈥 Finally, Synes Elischka teased how Virtual Reality (VR) might change the landscape all together, if we give it time. 鈥淸Finland] needs to learn from the iPhone. When it launched the applications weren鈥檛 that compelling, the changes were iterative. To make compelling content takes time, research and investment. The pay off can be amazing, but it won鈥檛 happen immediately.鈥
As the panel wound down, Dean Valtonen remerged and asked the audience to consider their role in the future of Finland. Having just demonstrated the why, she asked the audience to focus on, 鈥渢he how and the what鈥 instead.
Photos: Lasse Lecklin
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