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Student Guide

Master's Programme in Marketing

For Aalto students
This site contains the student study guide for the Master’s Programme in Marketing. Here you will find the programme curriculum as well as detailed guidelines for planning your studies. All the materials and instructions are for the students in the programme. If you are interested in applying to the programme, follow the link at the bottom of the site to the application page.
Are you an applicant? View programme pages for applicants

Master's Programme in Marketing is organized by the School of Business.

The Master’s program in Marketing will offer a plural and diverse set of perspectives on how to make sense of and practice marketing, to help participants realize why marketing matters. The program is set up to enable both deep and broad learning depending on student interests. It encourages students to combine creative and critical thinking with rigour and expertise in research and analysis. At its best, the program will help shape future marketers who thrive in the face of multiple societal and domain-specific challenges, who will appreciate the connections between marketing and society, and who will recognize the key role that marketing will play in building a sustainable future.

The AllWell? student survey

News

OpenLearning
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Incidents, Studies Published:
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Thesis Retreat at Hvittorp Conference Centre at Kirkkonummi

Are you writing your thesis and need a few days just for that? Welcome to the Thesis Writing Retreat! This retreat is for all students working on their thesis – bachelor’s, master’s, diploma work, final projects, and doctoral dissertations.
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Stop applying for jobs and build your own startup instead at Ignite

Applications for the Ignite summer accelerator program 2026 are open. Apply by March 8.

Events

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Pedagogical training, Students

Teaching Assistant as a Learning Instructor (2 ECTS), pedagogical training, spring 2026

Teaching period: 26.2.-23.4.2026, in English, register by 23.1.2026
Student Guide, tapahtumakuva
Students

Theses & Tomatoes: Start your studies with Pomodoro

Join us for guided studying and pick up tips for more effective work during Pomodoro sessions!
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Students

Career Design Lab: job search support

We will answer your questions about job hunting and provide feedback on your job application documents.
Student Guide, tapahtumakuva
Students

Theses & Tomatoes: Start your studies with Pomodoro

Join us for guided studying and pick up tips for more effective work during Pomodoro sessions!

Marketing, Master of Science (Economics and Business Administration)

Modern marketers are creative, strategic thinkers who navigate the digital landscape with effortless agility and intuition.

How to apply
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Tuition fees

Tuition fee for tuition-fee students in this programme is 15,000 EUR/academic year. For more information, please see the Tuition fees and scholarships webpage in the Student Guide.

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