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103 results for News, Department of Marketing

Applicants to Master's Programme in Marketing and Master's Programme in International Management can apply for the Pekka Mattila Excellence Scholarship

The Pekka Mattila Excellence Scholarships consist of a €3,000 relocation grant, paid at the beginning of the degree programme
Studies
Published:
Person holding a green Aalto University umbrella in a snowy landscape.

Training offered in AI in research, data visualisation, cyber security + more – register now!

New topics included! Registrations for autumn 2025 are open.
Research & Art
Published:
A pen and papers scattered with a tablet on top and a hand touching white symbols on the tablet screen.

New Ivey teaching case explores Metacore’s marketing strategy in Japan

The case examines how the Finnish mobile game company Metacore can strengthen the position of its hit puzzle game Merge Mansion in one of the world’s most challenging gaming markets
Cooperation, Studies
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Prof. Arto Lindblom ja Metacoren Shuhei Watanabe

A joint project between Kesko and Aalto University examined the development of retail media, focusing on both everyday life and the moment of purchase

The student project gave Kesko an external perspective on the expectations and needs of its advertising customers and on product development in the media
Cooperation, Studies
Published:
Students on stage, presenting the results of their work to K-group guests.

Scientific Computing Skills: a new umbrella course for all researchers

Today, computing skills are essential not only in academic research but also across industries. Take part in hands-on trainings provided by Aalto Scientific Computing and by partner organisations such as CodeRefinery and CSC IT Center for Science.
Research & Art, Studies
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Aalto Scientific Computing

Spring term open science highlight: Aalto Open Science Award Ceremony

We gathered at A Grid to celebrate the awardees of the Aalto Open Science Award 2024 and discuss open science topics with the Aalto community.
Awards and Recognition, Campus, Research & Art
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Five people with a diploma and flowers.

Join us for the Aalto Open Science Award 2024 Ceremony

All Aaltonians are welcome – no registration required!
Awards and Recognition, Research & Art
Published:
Aalto Open Science Award Ceremony, May 20, 2025, 1-2.30pm, Mordor A Grid, Otakaari 5 02150 Espoo. Programme: Welcome words, award video screening, AALTOLAB, Aki Vehtari, Rupesh Vyas, panel discussion on open science, coffee & ice cream. All Aaltonians welcome!

The project team developed a proof-of-concept pricing model to suggest optimal pricing

In collaboration with Alma Media, the Aalto students worked on optimizing pricing to enhance revenue generation
Cooperation, Studies
Published:
Alma Median yritysprojektiryhmä

Research: More than a quarter of companies do not monitor their marketing performance

Customer satisfaction is also rarely used as a KPI, according to the results of Markkinoinnin tila (the State of Marketing) survey
Research & Art
Published:
Kolme ihmistä tekemässä tietotyötä

Online course on Wood Mechanics starts 24.2.2025

Learn 100% online about the engineering potential of wood as a complex natural material.
Studies
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Photo showing four parallel wood tensile testing set-ups across the grain

Training to support research offered in AI, ethics, data management, software – register now

New topics included! Registrations for spring 2025 are open.
Research & Art
Published:
A pen and papers scattered with a tablet on top and a hand touching white symbols on the tablet screen.

Apply now: Unite! Visiting Professorship Program at TU Darmstadt

TuDa is looking for experienced postdocs as visiting professors for the winter semester 2025/2026.
Cooperation, Research & Art
Published:
kuvituskuva opiskelijoista tietokoneella

Students explored the potential of AI in Onninen's sales work

Students from the Aalto University School of Business carried out a research project commissioned by Kesko to investigate how Onninen's sales personnel could use artificial intelligence
Cooperation, Studies
Published:
Onniselle tehdyn opiskelijaprojektin ryhmä

Last chance to nominate for 2024 Aalto University Open Science Award

The deadline for submissions is 3 Dec, 2024.
Awards and Recognition, Research & Art
Published:
Aalto Open Science Award 2024. A light blue podium hovering over a blue-pink gradient background with the help of squishy-looking balloons with colored lights inside.

Students analysed brand positioning and developed a marketing analytics toolkit for Alma Media

Aalto University School of Business collaborated with Alma Media on a comprehensive project that delved deep into the brand positioning of Autotalli.com and Nettiauto
Cooperation, Studies
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Opiskelijaprojekti Alma Medialle, työryhmä, Aalto BIZ

Call for nominees for Aalto University’s Open Science Award 2024

Nominate yourself, your colleague, a research group, a department, or a project for the award.
Awards and Recognition, Research & Art
Published:
Aalto Open Science Award 2024. A light blue podium hovering over a blue-pink gradient background with the help of squishy-looking balloons with colored lights inside.

Improve your Data Management Plan and Privacy Notice for safe and ethical practices

Join a pilot project to derive a Privacy Notice from your Data Management Plan with Aalto AI assistant.
Research & Art
Published:
A laptop and papers on a table.

Training in open research, including AI, ethics, data visualisation, and more – register now

New topics included! Registrations for autumn 2024 are open.
Research & Art
Published:
Yellow post-it notes with different white symbols on them and a hand grabbing one of the notes.

Online AI course could boost study equality

Students at the School of Business believe that mastering Artificial Intelligence (AI) can be beneficial for both academic success and career prospects, as AI becomes increasingly integrated into daily life.
Studies
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The picture shows the School of Business students Liina Röyskö and Kerttu Lammi in front of the school's main door.

Open Science and Research Summer Conference 2024 gathered open science experts from all over Finland

Over 90 participants attended in person and 90 listened in Zoom a range of presentations on artificial intelligence, legal and security issues and data management, alongside the latest news on open science activities in Finland. The event was organised by Aalto University, VTT and Open Science Coordination in Finland.
Campus, Research & Art
Published:
Anne Sunikka, Anton Sigfrids and Pekka Marttinen