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103 results for News, Department of Marketing

Alumnus Aki Toivonen: The role of marketing and branding will only be emphasized in business in the future

鈥業 believe that the role of marketing and branding will only be emphasized in business in the future as we move from the current consumer culture to increasingly conscious choices鈥
Cooperation, Studies
Published:
Aki Toivonen.

Doctoral student Hunter Jones wins a significant award

The ACR award goes to a paper with potential for significant scholarly impact.
Awards and Recognition, Research & Art
Published:
The picture shows doctoral student Hunter Jones in the front of the School of Business. The photo comes from Hunter Jones.

We can transform the fashion industry by renting

Marketing Master鈥檚 student Katariina J盲rvinen鈥檚 company Clozeta combines two megatrends: second-hand and sharing economy.
Studies
Published:
The picture shows Katariina J盲rvinen on Aalto University campus, holding fashionable pieces of clothes in her hands.

Companies are shifting from crisis management to new growth 鈥 challenges include shortage of experts and the aftermath of a digital leap

There are bottlenecks on the road to emerging growth, and accelerated digitalisation isn't making things easier. When an organisation moves from the office to Teams, something gets left behind.
Press releases
Published:
Kuva: Aki-Pekka_Sinikoski.

School of Business gets high marks from its own students: 鈥淥ur school helps create a better world鈥

Aalto University School of Business has reached the second-highest level in the international Positive Impact Rating (PIR) in which students evaluate the activities of their own school in sustainable development and responsibility.
Research & Art, Studies
Published:
Kuvassa n盲kyv盲t kaksi opiskelijaa opiskelemassa ja PIR-arvioinnin logo.

Students studied the motivation behind the purchase of affordable food products

鈥楾he students could set up a two-person consultancy firm right away.鈥
Cooperation, Studies
Published:
Kaksi naista K-ryhm盲n kaupan hevi-osastolla.

Cooperative business veteran Taavi Heikkil盲 starts his new post at Aalto University

Heikkil盲鈥檚 Executive in Residence position has been established with donated funds. Cooperative business is stronger in Finland than anywhere else in the world, which is why donors believe it is important to invest in research and teaching in this field and in collaboration between businesses and the university.
Appointments, Press releases
Published:
Kuvassa n盲kyy elokuun 1. p盲iv盲n盲 Executive in Residence -teht盲v盲ss盲 aloittava Taavi Heikkil盲. Kuva on SOK:n kuva.

New strategy for the School of Business

New vision and mission statements and the four strategic initiatives will guide the School鈥檚 activities throughout 2021鈥2024.
University
Published:
Entrance, Ekonominaukio 1, photo by Unto Rautio

Alumni Juha Liila and Bryan Mertanen: Entrepreneurs have the chance to fulfil themselves and realise their own thoughts and ideas

鈥滱s an entrepreneur, you are free to fulfil yourself.鈥
Studies
Published:
School of Business alumni Bryan Mertanen and Juha Liila

More than 300 corporate executives reported on the effects of the coronavirus crisis: decelerated expansion plans, accelerated innovation activities, and increasing demand for talent

Companies were generally effective in their operative crisis management, but obstacles remain in the way of long-term growth, according to a new study by Aalto University. The researchers say that availability of know-how, especially in relation to new technologies, is becoming a bottleneck for organizational growth and renewal.
Press releases, Research & Art
Published:
Otaniemi campus above / photo: Aalto University, Matti Ahlgren

Students carried out mobile device user survey for Posti鈥檚 parcel drivers

The project also included investigation on how the digitalization of the working environment affects the employee experience of the drivers.
Cooperation, Studies
Published:
Postin lehdist枚kuva. Kuvan laitteet eiv盲t liity opiskelijaprojektin uutiseen.

There is a long tradition of teaching retailing at the School of Business

The next Better Business 鈥 Better Society seminar will discuss how the retail sector is being reformed and where it is headed.
Cooperation, Research & Art, Studies
Published:
Kuvassa Arto Lindblomin, Juhani Pekkalan ja Lasse Mitrosen kuvat sek盲 teksti Uudistuva kauppa vihre盲ll盲 taustalla

Online info session: PhD studies in Marketing (Oct 26th 16:00)

The Aalto University Department of Marketing invites all prospective students to partake in this info event where we provide a comprehensive overview of our PhD program (including testimonials from current students) and answer potential questions.

This online event will be held on Monday, October 26th at 16:00/4PM (Finnish time).

Please join the event through this link: https://aalto.zoom.us/j/65254151470
Studies
Published:
Student infront of the School of Business

This time round, Professor Henrikki Tikkanen defended a doctoral dissertation in economic history

Tikkanen's doctoral studies at the University of Jyv盲skyl盲 focused on organisational and naval history.
Research & Art
Published:
tohtorinhattuja

School of Business ranked second in B2B marketing in prestigious international journal鈥檚 evaluation

Fruitful co-operation between Finnish universities and excellent university-business collaboration essential
Research & Art
Published:
Groups of students sitting in work lounge inside the School of Business / Photo by Aalto University, Mikko Raskinen

How has the coronavirus affected company strategies? - Survey produces information to support decision-making

The information produced in the Aalto University project will help companies make strategy and investment decisions.
Research & Art
Published:
Kuvassa k盲det ja post-it-lappuja. Kuva: Adolfo Vera

Operatively agile companies will thrive in the post-crisis operating environment

In order to succeed in the future, companies need to restore the sense of significance.
Research & Art
Published:
PoP Pekka Mattila Taloudenpuolustuksen ensiapukurssilla 24.9.2020. Kuva: Kati Kiviniemi / Aalto EE

Doctor鈥檚 career path: Assistant Professor Mikko H盲nninen

In my opinion, personal learning and development are more important than course grades or assignments.
Research & Art, Studies
Published:
Assistant Professor Mikko H盲nninen

A project led by Professor of Practice Pekka Mattila received funding from the Academy of Finland

The aim of the study is to explain the development of Finnish business management training and to understand the factors affecting it.
Research & Art
Published:
Keltainen Aalto-lippu. Kuva: Juha Juvonen / Aalto-yliopisto

Henri Weijo to the Editorial Review Board of the Journal of Consumer Research

Journal of Consumer Research is the leading journal in consumer research and one of the FT50 journals.
Research & Art
Published:
Henri Weijo