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One of the world's most prestigious international fashion competitions, the Hyères Festival, took place last weekend in France, now in its 37th edition. The international competition is aimed at young, recently graduated or soon-to-be graduated fashion designers. The festival also features competitions in photography and accessories.

Hytönen is a fashion designer who graduated from Aalto University with a major in fashion and is currently working for Belgian designer Olivier Theyskens in Paris. Last year, her collection won the Aalto University's Näytös21 Award, the jury describing the collection as impressive, balanced and mature.

In Hyères, Hytönen will receive a €20 000 grant from fashion house Chanel and fashion trade fair organiser Première Vision, as well as the opportunity to create capsule collections for ready-to-wear brand Icicle and Parisian department store Galeries Lafayette.

In addition to Hytönen, the final of the fashion competition saw also an MA sudent Sini Saavala and recent graduate Juha Vehmaanperä from Aalto University's major in fashion. Saavala won the L’Atelier des Matières prize with her "Unwearable" collection. She used 90% recycled materials, such as sweaty cotton undershirts and vintage underwear dyed in the era. This is the first time the prize has been awarded in Hyères and it highlights the importance of recycling.