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Creating concepts for brand moments

Support from the start of the project to delivery of assets

We work in close collaboration with our colleagues and internal clients and external creative agencies on strategic university initiatives, like events, exhibitions, study guides, fairs, brochures, photography and film, presentations, or marketing campaigns. Creative concepting is an iterative and collaborative process. Strategic initiatives include university-wide concepts that build our brand.

Impactful creative concepts require clear objectives and defined target audiences as well as any interesting insights about the topic, the context or the target audience.

Projects begin with a briefing kickoff and the creation of a project plan.

Checklist for an impactful brief

1. Project objectives
2. Target audience
3. The context
4. Challenges
5. Insights
6. Timeline and project plan

Concepts include visual and experiential concepts for

• Events and event marketing campaigns, e.g. Day One, Aalto Ahaa and Junior events
• Exhibitions, e.g. Lahja Exhibition, Designs for a Cooler Planet
• Study guides
• Fairs, e.g. Talent Expo
• Brochures
• Photography and film, e.g. employer branding video series, Founders from Aalto video series
• Presentations, e.g. general university presentation
• Student marketing
• Branded entities, e.g. employer branding, Marsio, Space21, Aalto 15
• Branded merchandise for Aalto University Shop

Brand development

Our brand team own the Aalto University brand, actively develops it with creative concepting, graphic designs and all brand touchpoints.

Our brand, identity and assets are explained on our brand site. Read more through the link below.

Brand architecture

We have created a framework for brands in the Aalto University realm to identify the brand types and find relevant assets. You'll find the framework explained on the .