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The target groups for marketing include prospect applicants in Finland and abroad, their parents, study counsellors and teachers, as well as lifelong learners.

The focus of the Marketing Development team and the Schools' Content & Marketing team is on student marketing and recruitment, but we also provide consultation for other types of marketing. The aim of student marketing is to raise the profile of Aalto and Finland among prospect students. This includes master's and bachelor's degree programmes marketed both domestically and internationally.

The Marketing Development team is responsible for Aalto's general paid advertising campaigns and collaboration with partners, such as creative agencies and media agencies.